Skechers Collaborates with Goodyear on Sporty and Sustainable Sneakers

Are you looking for the ultimate sporty shoe to add to your spring wardrobe? Two major labels known for their commitment to performance have teamed up to create the striking Skechers Goodyear collaboration. That’s right: the footwear brand and the tire company have developed three running shoe styles featuring Goodyear Performance Outsoles for the Skechers GOrun collection.
The best part of this collaboration may just be its efforts to be eco-friendly: the durable and long-lasting shoes implement Goodyear’s innovative rubber technology, which contained a special polymer containing sustainable soybean oil. This ingredient is a renewable, bio-based material that is also used in many of Goodyear’s exceptional tires. In addition to being better for the planet, the material also provides better grip and prolongs wearability.
Skechers Goodyear
“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers, in a press statement. “Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most—be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.”
Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes,” added Christian Jurado, Goodyear‘s global director of licensed products.
Throughout 2020, the Skechers Goodyear range is expected to expand into more running, walking, trail, and work styles for men, women, and kids.

The Skechers Goodyear collaboration is now available to shop at Sketchers locations, online, and at select retailers.

More eco-friendly fashion innovations.
More sustainable shoe launches to check out.
Imagery forSkechers Goodyear via PRNewsfoto/The Goodyear Tire & Rubber Company


More from Richard