Kylie Jenner quietly announces new ‘Kylie Baby’ line with adorable Instagram post

The Kardashian-Jenner clan has added yet another brand under their belt with the new Kylie Baby line. 

Kylie Jenner, 23, announced her new brand with an Instagram post featuring her daughter Stormi Webster with a simple caption of: “bath time with @kyliebaby.”

The linked profile is currently empty, without even a profile picture, however, as of June 4 it has amassed 577K followers. 

Currently no details are known about the brand. Eagle-eyed fans of Kylie noted that she trademarked ‘Kylie Baby’ last year under skincare products, such as moisturizers, lotions, body oils, body gels, etc, as well as cribs, strollers, diaper bags, baby bottles, and clothing. 

Kylie currently owns multiple brands, including Kylie Cosmetics and Kylie Skin. She has also registered the trademark for Kylie Swim, and is currently in the process of trademarking Kylie Body and Kylie Hair. Whether these new trademarks mean new brands, or if it is just a safety measure, is to be seen.

The adorable photo of Stormi Webster, age 3, posted on Kylie Jenner’s Instagram on June 4 announcing her new line, Kylie Baby.

Her main brand, Kylie Cosmetics, recently deleted all posts from their Instagram, leading fans to believe something major is happening with the much-loved brand. The only post to remain was a photo of Jenner in a metallic pink outfit and blunt black bangs with the caption: “Something is coming.” A visit to the Kylie Cosmetics website says the same thing, and offers a newsletter sign up. No products are currently being sold on the site. Other retailers, such as Ulta Beauty, currently have all Kylie products on sale. 

The media mogul surprised the world in 2018 when she gave birth to Stormi Webster, now 3 years old, with rapper Travis Scott. Jenner’s entire pregnancy was a secret, and it was only announced after Stormi was born.

What do you think is Kylie’s next step in the business world? Are you excited for Kylie Baby? Let us know in the comments.


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