International artist Jackson Wang‘s high-style modeling portfolio is on fire! The 25-year-old singer/songwriter and GOT7 artist, who has recently worked with top style brands like Armani Beauty, Cartier, and Fendi, was recently announced as the new celebrity face and Global Ambassador of L’Oreal Men Expert. The brand’s first men’s skincare range, Hydra Power, is formulated with mountain water for all-day hydration – which is perfect for guys with irritated or super dry skin.
Of course, Jackson himself knows how to take care of his skin – and his campaign will likely inspire more men around the world to treat their faces right!
“Jackson’s endless efforts, spirit of challenge, and huge global influence fit with the image of L’Oréal Men Expert,” the brand shared in a press statement. “We hope that through Jackson, many men will pursue the value of brave challenges.”
In a series of black and white photo shoot images, Jackson models the new L’Oreál Men Expert Hydra Power Toner, a refreshing facial product. The line also includes the Hydra Power Water Power Duo Foam Cleanser, Hydra Power Watery Foaming Gel Cleanser, Serum Moisturizer, Water Power Lotion Moisturizer, and Water Power Milk, which also boost hydration, detoxify pores, and combat roughness.
“Courageous, bold and energetic, he’s worth it! Please help us welcome Jackson Wang as the newest member of the L’Oréal Paris Men Expert family!” the official L’Oreal Men Instagram page added along with more great photo reveals. We’re certainly excited to see him join this exciting global campaign!
Click through the gallery below to view more stylish photos from the Jackson Wang L’Oreal Men Expert campaign.
To see the Jackson Wang L’Oreal Men Expert campaign video in action, be sure to check out the artist’s Instagram post below.
— Kristine Hope Kowalski
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All images via L’Oreal