Urban Decay Debuts New Lo-Fi Lip Mousse Formula
You have probably noticed that there are a lot of lip product formulas on the market. There exists a (sometimes completely overwhelming) selection of matte liquid lipsticks, shimmering glosses, long-lasting stains, traditional bullet lipsticks, and more. Yet somehow, we always are left wanting more options. In recent seasons, innovative new products like lip powders and liquid lip crayons have also debuted. But now, Urban Decay Lo-Fi Lip Mousse has made its official debut, and this product is a captivating blend of many of the above-mentioned formulas.
“Ready for modern matte lip color that’s as chill as an afternoon record-shopping sesh? Whipped to airy perfection, Lo-Fi Lip Mousse is a weightless, buildable, waterproof lip color,” the brand announced on its website. “Lo-Fi provides high-impact color with a velvety soft finish that feels like you’re wearing nothing. The plush matte texture is very of-the-moment, and the application is effortless.”
“We’re dropping a megamix of eight all-new shades ranging from cashmere-soft baby pink to plum purple and attention-grabbing bright orange,” the brand added. “We’re really falling for Amplify, a truly intense red with autumnal vibes that flatters virtually every skin tone.”
This product is intended to give wearers that gorgeous, soft and sexy just-bitten or “blurred lip” look. To apply the product, you can tap it on your lips with your fingers or swipe a light layer on with a brush. Either way, the buildable pigment will give you a can’t-miss wash of colors that you can customize to suit your desired style.
You can shop the entire debut Urban Decay Lo-Fi Lip Mousse collection on the brand’s website and at Sephora now.
Each shade – including Amplify, Boom, Echo, Fade, Frequency, Halo, Noise, and Wavelength – sells for $22 per compact.
To see the Lip Mousse product in action, be sure to check out Urban Decay’s tutorial video below.
More from the Urban Decay Cosmetics. More new lipstick launches to check out. All images via Urban Decay