Selena Gomez Debuts Ballet-Inspired Sneakers In Her New Puma Campaign
What do you wear when you can’t choose between high-top sneakers and pink ballet flats? The new Puma En Pointe collection. Selena Gomez unveiled her Spring 2018 campaign for the sporty company, in which she models three of the latest shoe styles created in partnership with New York City ballet dancers.
As part of the collection, you will find sleek designs like the Fierce, the high-top Phenom and the new Phenom Low in the breathtaking colors “Puma Black,” “Pearl” pink and “Peach Beige.”
To create these flexible and comfortable shoe designs, Puma met with ballet dancers “to discuss the concept of movement and what a dancer needs to be at their best through long hours of rehearsals,” the brand shared. “The Puma En Pointe collection showcases linear elements, wide strapping, and woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement.” We’d love to toss these in our gym bags – or rock them with our regular street styles!
The Selena Gomez Puma Spring 2018 campaign marks the singer’s second time working for the brand, but she is already making a big impact with her sporty and athletic styles.
“Her fearlessness is reflected onto the collection with bold, statement pieces that command attention. Never boring. Never the same. Always on point,” Puma said about working with Selena.
You can shop the entire Puma En Pointe collection on the brand’s website now. Sneaker prices range from around $80-$130.
Click through the gallery below to see the Selena Gomez Puma Spring 2018 collection.


























To view the Selena Gomez Puma Spring 2018 campaign videos, check out the clips below.
Inspired by ballerinas. Worn by Selena. Our En Pointe Collection was made for your every movement. @selenagomez #DoYou pic.twitter.com/dqsQMtl6Cq
— PUMA (@PUMA) January 18, 2018
Comfy OOTD goals: @selenagomez the Phenom Satin Low. pic.twitter.com/ayJZZNbXHq
— PUMA (@PUMA) January 19, 2018
More from the brand. More from Selena Gomez. All photos: Alberto Turincio, Puma