Marc Jacobs Debuts First Riley Touch Screen Smart Watches
Marc Jacobs is one of the biggest high-fashion brands out there that is on the cutting edge of smart watch technology. Not only has the designer label previously released a line of hybrid wristwatches they are actually stylish, wearable, and functional – but they are pretty affordable too, considering the high-tech features and designer quality. Now, the popular Marc Jacobs Riley watch (first offered in analog and hybrid models) has been debuted in its first touchscreen form – and it is cooler than ever.

“With more possibility than ever before, you can receive notifications, texts, and calls, utilize the voice-activated Google Assistant, and best of all: customize the face with interchangeable options to suit your mood (or look),” the brand shared about this new release. “Plus, 24-hour battery life! This is the touch of innovation you’ve been wanting.”

Through this device, you can track your activity, control your music, download third-party apps, set reminders, get directions, and more. Did we mention that there’s super helpful wireless charging too?
Thanks to an ultra stylish design, you can interchange customizable watch faces on your silicone wrist straps in three colorways (black, white/gold, and rose gold). This all lends itself to over 1,000 possible style combinations.

The touch screen version of the Marc Jacobs Riley watch is compatible with Apple iOS and Android phones (OS 4.4+ and iPhone5/iOS 8.1+), and uses Bluetooth technology. The devices are powered by the Wear OS by Google smartwatch platform, with built-in Google Assistant and Google Fit.

Marc Jacobs’ captivating campaign for this new tech-driven launch features models and influencers Lauren Tsai, Bria Vinaite, Vivienne Rohner, and Lucas Bin. In a series of film-style ad photos, the stars showcase their devices while out and about, showcasing the mobile nature of the products.

You can shop the debut collection of Marc Jacobs Riley watch designs for $295 each in select stores and online via the brand’s website now.

To view the new Marc Jacobs Riley watch campaign in action, be sure to check out the brand’s video below.
More from the Marc Jacobs brand. More smart watches to look out for. All images Theo Wenner, via Marc Jacobs