Marc Jacobs Beauty Unveils an Innovative New Lipstick Formula
Marc Jacobs Beauty is launching a new liquid lipstick – but it’s unlike any product you have ever tried before. We know, you have likely heard that claim from many a beauty brand, especially over the last few years of the formula’s trendiness. But the label has just launched the Le Marc Liquid Lip Crayon, which combines traditional crayon precision and that popular liquid feel and staying power.
“Have it both ways: experience the look, feel and wear of a liquid lipstick with the effortless precision of a crayon. This first-to-market formula indulgently melts into lips at first touch, delivering powerful one-swipe color that lasts. At the same time, the crayon provides control and definition for effortless lining and shaping,” the brand shared on Instagram.⠀ “Creamy and lightweight, the bold, high-pigment shades won’t dry out or settle into lines. A dose of innovative ‘Ghost Pearl’ subtly shimmers to add dimension to lips, for a never-before-seen finish. Never choose between a liquid and a lipstick again.”
View the new Marc Jacobs Beauty lipstick shades in the gallery below.















Click on individual images to expand tiles.
The new long-wearing Le Marc Liquid Lip formula comes in 10 dreamy, ultra-pigmented shades, including Night Mauves, Pink Straight, Send Nudes, Burn Notice, How Rouge!, Flaming-Oh!, Fram-Bois!, Plum N Get It, Blacquer, and Merlot Blow. You can shop the shades now for $26 each via Marc Jacobs’ website or at Sephora.
We are totally here for the clever and stylish innovations that Marc Jacobs Beauty has been dropping on us lately. We can’t wait to test out this formula ourselves – and see what the brand hits us with next!
To take a look back at the Marc Jacobs Beauty Holiday 2017 campaign, check out the gallery below.


















More from the brand. More exciting lipstick launches.