KKW Beauty Launching Sooo Fire Makeup Collection for Summer
If you are noticing that the summer days heating up quicker than you can even keep up with, Kim Kardashian West can totally relate. The makeup mogul’s cosmetics brand, KKW Beauty, is celebrating the scorching season with a blazing hot new collection called Sooo Fire – intended to offer “the ultimate glam essentials to create a gorgeous fiery look,” according to the label.

As part of this collection, fans can expect to shop from three sultry Sooo Fire eyeliner shades ($10 each, in Copper, Ruse, and Yellow Gold); three newly-formulated Sooo Fire lip gloss colors ($18 each, in Radiate, Flammable, and Extinguish); and the 10-shade shimmer metallic and matte Sooo Fire eyeshadow palette ($45), composed of gorgeous warm neutrals and stunning orange and terracotta-toned pops.
The enchanting (and volcanic!) shade names in the eyeshadow palette are Kilauea, Cater of Hekla, Fire, Fiery Eruption, Pepe’s Curse, Burnt & Bronzed, Lava, Molten Magma, Golden Ember, and Volcanic Haze.

All three of the “glass-like” high-shine glosses will be available in a discounted trio set ($42); as will the set of eyeliners ($25); and you can also shop the entire smoking hot range in the Sooo Fire Bundle as well ($115).
Each of these glamorous shades look like they’re ready to take the heat – and deliver an even more smoldering look than the star’s famous smokey eye and warm nude signature.
“I wanted to create something that was fun, and completely different than what we have done before,” Kim posted on Twitter along with the launch news. “I’m so excited to see all of the looks you create.”

The entire Summer 2019 KKW Beauty Sooo Fire collection is launching on Friday, July 19 at 12 PM PST, exclusively on KKWBeauty’s website.
More makeup news from KKW Beauty. More of Kim Kardashian’s latest style projects. All images via KKW Beauty