Dior Unveils Art-Inspired Spring/Summer 2018 Campaign
If you have an artistic soul, you’re about to be inspired by the new campaign for the Dior Spring Summer 2018 collection. The creative painter-themed advertorial was shot by photographer Patrick Demarchelier and stars model Sasha Pivovarova, who you may have recently spotted walking the designer’s runway.
Artistic Director “Maria Grazia Chiuri chose the model and artist Sasha Pivovarova, who had opened the ready-to-wear spring-summer 2018 show in jeans and a t-shirt printed with the title of the Linda Nochlin essay, ‘Why Have There Been No Great Women Artists?’” Dior shared on the brand’s website. “She poses for Patrick Demarchelier’s camera in a photography studio, surrounded by her finished drawings or in the act of making them.”
Sasha is more than just the face of the brand. The model’s own line-drawn portrait paintings provide the perfect graphic quality to this campaign. And a captivating personal touch!
“These portraits of women with angular faces and large mesmerizing eyes are very personal to Sasha as they are a reflection of her and her emotions,” the brand added. “The creative process is reminiscent of Niki de Saint Phalle’s, Maria Grazia Chiuri’s primary source of inspiration for this collection. The advertising campaign’s aesthetics also evoke another inspiration: the 1960s, and with them a spirit that’s equal parts artistic, feminine and cheekily playful.”
That’s right: you are definitely not imagining the mod 60s vibe to this collection. Retro-inspired pieces with a distinctively modern flair are popping up in many major labels’ SS18 launches – but we are loving how Dior has styled each new garment and accessory.
Click through the gallery to see stunning imagery from the new Dior Spring Summer 2018 campaign.
























More from the brand. More designers’ Spring/Summer 2018 collections. Photography: Patrick Demarchieler