Ashley Graham Stars Alongside Her Mom In the New Swimsuits For All Campaign
Ashley Graham has been taking the modeling industry by storm for years now, but she is still celebrating some career firsts. In her latest Swimsuits for All campaign, for the new crop of size-inclusive swimwear she designed, the model was joined by her own mom, Linda – and the pair posed together in stylish bikinis for the first time ever.

“[My mother] was with me from the start and helped me through all the trials and tribulations it took to get to this point, so being able to have her actually in front of the camera with me and modeling my designs felt like such a surreal moment,” Ashley told Vogue about creating this campaign, appropriately called “Power of the Journey.”
The mother-daughter duo created a Moroccan-themed beach getaway for their images together, and rocked the coolest coordinating swimwear. They clearly had a blast shooting together – even though Mama Graham was a little hesitant at first.

“I had never put on a string bikini. Ever,” Linda shared about working on the campaign. “Here I am at 53 years old and in a hot pink string bikini [on set], but I was kind of in love with that swimsuit!”
But of course, Ashley prepared her mom for the shoot, and gave her some of her expert tips.
“It was fun because when we were [in Bali] taking pictures in our pool, Ashley was giving me pointers and tips, and so when this opportunity showed up, it was like, ‘Okay, let’s do this!’” she added. “It was so comforting having her there, making me feel comfortable—it’s funny how the tables have turned.”

Ashley’s vision with her swimwear line is to make every person feel amazing in their own skin – and that includes women of her mom’s age, who are rarely encouraged to try out colorful bikinis. But why shouldn’t glam ladies of every age and body type celebrate their style?!
“What I want is for women my mother’s age to feel empowered and to know that they too can look just as hot in a one-piece, a two-piece, or string bikini,” she shared. “I believe that beauty is beyond, age, race, or size, and it’s not a trend—at every stage of your life, you can feel beautiful.”

We love what Ashley is doing with her swim collection – and it’s even more special to see her including her supportive family in her adventure.
You can shop all of the Power of the Journey beachwear you see here and more on the Swimsuits for All website now.
More from the model. More mother-daughter modeling duos. All images via Ashley Graham Swimsuits for All