Winnie Harlow and Hailey Baldwin Debut as Tommy Hilfiger’s Brand Ambassadors
The Tommy Hilfiger brand is all about family, and now the popular American heritage label’s own stylish inner circle is officially expanding. The fashion house just announced top models Hailey Baldwin and Winnie Harlow as the faces of the global brand ambassadors for the brand, debuting as the faces of the Fall 2018 Tommy Icons capsule collection
“As two of the most sought-after models in the world, Hailey Baldwin and Winnie Harlow are becoming the icons of tomorrow, captivating their audience with their powerful drive and inner fire,” Tommy Hilfiger said about the all-star casting in a statement. “They are leading the way for the next generation of Tommy women, approaching everything with confidence and optimism. These shared qualities and values are why I’m excited to welcome them into our family.”

Both Hailey, 21, and Winnie, 23, have previously participated in past Tommy Hilfiger runway shows – and now the first images debuted to announce their partnership offer a behind-the-scenes look at the shooting of their first campaign together. They are each excited to not only be flaunting their fabulous fashion senses in the brand’s latest fall collection promotion, but partnering with the brand to further the beliefs and mission of the clothing label.
“Fashion is how I express my individuality to the world, and Tommy Hilfiger’s designs are perfect to make bold statements,” Hailey Baldwin shared as part of the campaign announcement. “I love styling each outfit to make it my own, and I can’t wait to show fans of the brand how I infused my own twist into the fall Tommy Icons styles.”

“I’ve always believed in the power of embracing who you are and breaking conventions, so I am proud to partner with an incredible designer who truly shares this spirit,” Winnie Harlow added. “I’ve always loved the brand’s classic American cool style, and I’m excited to share my favorite pieces with all Tommy Hilfiger fans.”
Both stars look incredible showing off the upcoming season’s preppy blazers, striped mixed-knit sweaters, and chilly weather coats.
We can’t wait to see more official snaps from the official Tommy Icons campaign starring Winnie Harlow and Hailey Baldwin!
More from the brand. More of the models’ fashion partnerships. All images via Tommy Hilfiger