These Are the Most Googled Fashion and Beauty Brands of 2017
As we near the end of the year, we are naturally looking back at all the decisions made, moments spent, and adventures had in the last 12 months. Now, we’re taking a close look at the style choices we were part of, too! Google has released its official annual “Year In Search” reports, which includes the Top 10 Most Googled Brands of 2017.
Below, we’re sharing the fashion labels, designers, and beauty brands the world couldn’t get enough of in 2017.
Most Googled Brands of 2017: Fashion
1. Gucci
At @lacma’s #artandfilm Gala, @jaredleto in #GucciCruise18. Stay tuned at 19:30 CET / 1:30pm EST via our Instagram Live Stories as he talks to creative director #AlessandroMichele about Gucci’s new initiative to make all of the collections fur free. #furfreealliance
A post shared by Gucci (@gucci) on Nov 6, 2017 at 9:59am PST
Gucci’s creative designs, eye-catching color choices, and devotion to opulence have kept the brand highly-regarded this year. But many of the brand’s 2017 headlines have added to its #1 Google interest spot. Recently, the brand debuted its home decor collection, made an industry-changing decision to go fur-free, and made big strides in terms of model diversity. Gucci’s designs were also closely associated with influential celebrities like Harry Styles and Jared Leto, which only added to public interest.
2. Supreme
#LVxSupreme The Louis Vuitton pop up stores featuring the Supreme collaboration are now open in Sydney, Seoul, Tokyo, Beijing, Paris, and London. Visit louisvuitton.com for more information. PARIS closed LONDON closed SYDNEY 95 Roscoe Street Bondi Beach TOKYO C-1, 5-3-18 Minami-Aoyama, Minato-ku BEIJING 北京 798 SEOUL 454, Apgujeong-ro Gangnam-gu
A post shared by Louis Vuitton Official (@louisvuitton) on Jun 30, 2017 at 2:23am PDT
Supreme’s January 2017 collaboration with Louis Vuitton is one of the biggest searches of the year. It’s no surprise, considering the huge amount of popularity both labels have separately.
3. Louis Vuitton
House muse Léa Seydoux with a Turner bag from the latest Masters collaboration between @JeffKoons and #LouisVuitton. Available from today in selected stores worldwide. Find out more at louisvuitton.com. #LVxKoons
A post shared by Louis Vuitton Official (@louisvuitton) on Nov 1, 2017 at 4:01am PDT
Of course, Louis Vuitton’s influence comes right after Supreme’s after their buzzworthy collaboration of 2017. But more of LV’s popular moments of the year include the line’s Jeff Koons drop and extensive campaigning with Jaden Smith.
4. Fashion Nova
❤️SHOP NEW ARRIVALS❤️⠀ Search: “Guangzhou Ruched Dress”⠀ ✨www.FashionNova.com✨
A post shared by FashionNova.com (@fashionnova) on Dec 13, 2017 at 7:31pm PST
Considered to be a surprise contender on this Google list, Fashion Nova is the non-luxury brand (aside from rising label Supreme) which found its way into the Top 10. The affordable global e-retailer is nearing 10 million followers on Instagram, so clearly their shopping strategy is on point!
5. Chanel
@pharrell #CHANELholidays #TheCHANELGABRIELLEbag #PharrellWilliams
A post shared by CHANEL (@chanelofficial) on Jul 28, 2017 at 8:40am PDT
Chanel’s 2017 partnership with Pharrell Williams is credited with bringing even more interest to the iconic designer brand over the past few months. Not only was the artist the first man to appear in a handbag campaign for the brand, but he recently debuted his first-ever sneaker design for Chanel’s Colette capsule.
6. Yves Saint Laurent
ZOË KRAVITZ – SPRING 18 #YSL12 by @anthonyvaccarello PHOTOGRAPHED by @davidsimsofficial #YSL #SaintLaurent #YvesSaintLaurent
A post shared by SAINT LAURENT (@ysl) on Oct 12, 2017 at 1:59am PDT
With ultra-chic campaigns highlighting stars like Zoë Kravitz, Kate Moss, and more, fans have been captivated by the way Saint Laurent mixes classic YSL and future-forward design.
7. Christian Dior
The ‘We Should All Be Feminists’ T-shirt, first introduced by #MariaGraziaChiuri for Spring-Summer 2017, remains one of the season’s most recognizable and symbolic pieces. © @the.moments #DiorFall17
A post shared by Dior Official (@dior) on Aug 4, 2017 at 7:02pm PDT
Dior caught major attention in 2017 for its “We Should All Be Feminists” t-shirt. But the brand’s new look under Maria Grazia Chiuri kept shoppers interested and fascinated all year long.
8. Dolce & Gabbana
The final touches are being made to some of the world’s most exclusive dresses. Dolce&Gabbana Alta Moda backstage at the new, Old Bond Street boutique in London. #DGLovesLondon #MadeinItaly🇮🇹 Photo by @jasonlloydevans Casting by @selectmodelmgmt
A post shared by Dolce & Gabbana (@dolcegabbana) on Nov 12, 2017 at 7:10am PST
Ever since the late 2016 launch of #DGMillenials, Dolce & Gabbana has been connected to a new social media savvy audience. Campaigns with influencers and celebrities like Zendaya, Cameron Dallas, Austin Mahone, and more surely added to the label’s searchability.
9. Valentino
Model @officialnievesa rocks #ValentinoHauteCouture in the city of lights for a beautiful Parisian shot for @holacom. #ValentinoEditorials
A post shared by Valentino (@maisonvalentino) on Dec 12, 2017 at 10:09am PST
Valentino does street style just as gorgeously as the brand does red carpet looks, making the label a favorite of a wide range of fashionistas.
10. Moschino
Moschino Miami @justineskye #justinskye #moschino @itsjeremyscott #moschinogoldfresh Launch @tidal @tanquerayusa @venusetfleur @birdinhandwine
A post shared by Moschino (@moschino) on Dec 8, 2017 at 9:41am PST
This brand is always keeping us on our toes with clever, humorous, and creatively-inspired collections. No wonder the whole world is Googling to see what Jeremy Scott is up to!
Most Googled Brands of 2017: Beauty
1. Ulta Beauty
Who loves surprises? The Jetsetter Palette is online NOW!! Go get yours!✈️ #gigixmaybelline @maybelline @gigihadid #ultabeauty
A post shared by Ulta Beauty (@ultabeauty) on Oct 18, 2017 at 7:08am PDT
Ulta is your one-stop shop for all things beauty. This year, the retailer gained extra attention for being the exclusive carrier of Gigi Hadid’s buzzworthy makeup collaboration with Maybelline.
2. BH Cosmetics
You’ll be the brightest star this holiday season with our 💫Zodiac 25 Color Eyeshadow & Highlighter Palette💫 – on sale today during our early Green Monday event! Mix and match every stunning shade to create a variety of alluring holiday looks!🌟🌟 . . . . . #makeup #makeuppalette #eyeshadowpalette #eyeshadow #eyelooks #mattes #shimmers #bakedeyeshadow
A post shared by BH Cosmetics (@bhcosmetics) on Dec 10, 2017 at 1:57pm PST
Can luxury beauty products be affordable, trendy, and cruelty-free. Of course they can! BH constantly proves it, and has recently amassed an impressive 2 million Instagram following with shoppers who love their cosmetics.
3. LipSense
This holiday season, add some extra sparkle to your look! ✨We have three new Limited Edition Diamond Collection shades available in Sheer Berry Diamond, Bombshell Diamond and Caramel Apple Diamond. For those who can’t get enough shimmer, top these colors off with our Diamond Kiss Gloss, formulated with vitamin E, shea butter, and crushed diamonds for a brilliant finish!
A post shared by SeneGence International (@senegenceinternational) on Dec 8, 2017 at 6:48pm PST
You may have seen LipSense taking over your social media this year. This lip product captivated beauty gurus with its unique, long-lasting formula that doesn’t smear or budge.
4. Charlotte Tilbury
Darlings, are you more of an #AmericanSweetheart or #EnglishBeauty? No matter your city, there is a party-ready lipstick for you courtesy of my FABULOUS Cities #LIPSTICKMASTERCLASS! ✨ Link in bio to shop. – – – #CharlotteTilbury #Lipstick #Beauty #Makeup #Love #Gifting #GiftShop #TilburyLove
A post shared by Charlotte Tilbury (@ctilburymakeup) on Dec 7, 2017 at 12:15am PST
This beauty brand hasn’t won 80+ awards for nothing! Charlotte Tilbury has quickly become a go-to destination for luxury lipsticks, elegant skincare, and crave-worthy holiday gifts.
5. Milk Makeup
We heard that double holo = good luck. Try it and see for yourself👍💫 #holographicstick
A post shared by Milk Makeup (@milkmakeup) on Dec 9, 2017 at 7:36am PST
The recently-launched Milk Makeup line just keeps taking the world by storm with new product launches. The brand’s eye-catching holo stick has (rightfully!) earned it a 2017 full of Google shopping searches!
6. Benefit Cosmetics
Which #benefit box o’ powder are you rocking today?! 💕
A post shared by Benefit Cosmetics US (@benefitcosmetics) on Dec 11, 2017 at 9:20am PST
Benefit’s Brow Bar and cosmetics range are reliable favorites, but this year the brand went all out with their beauty influencer tie-ins! Tons of our favorite YouTubers and style stars made these perfectly-packaged products some of our hottest wish list requests of the year.
7. Wet n Wild
We are SO excited for 2018! Check out some of our amazing new products. 😍 Stay tuned for the launch of these babies on December 4th! #wetnwildbeauty #crueltyfree #vegan #makeup #veganbeauty #beauty
A post shared by wet n wild beauty (@wetnwildbeauty) on Dec 1, 2017 at 1:56pm PST
This popular drugstore brand’s ever-expanding makeup line – and its important shift towards campaign diversity – is really paying off.
8. Fenty Beauty
We ain’t afraid to #CLAPBACK. #MATTEMOISELLE coming on 12/26 at 9AM EST
A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Dec 12, 2017 at 10:08am PST
Rihanna only just debuted her Fenty Beauty collection in 2017, and has already sent shockwaves through the entire beauty industry. We can’t wait to see how she takes over in 2018.
9. Huda Beauty
😍😍😍 @makeupbybrooktiffany #hudabeautyobsessions in Mauve
A post shared by Huda Kattan (@hudabeauty) on Dec 5, 2017 at 12:26pm PST
Huda Kattan’s makeup empire just keeps growing, and so does public interest in her Huda Beauty brand. The Richard Magazine team can’t get enough of the brand’s liquid lipstick or eyeshadow palettes.
10. Finishing Touch Flawless
Remove peach fuzz in seconds without pain, redness or irritation!
A post shared by Finishing Touch (@fintouchbeauty) on Oct 10, 2017 at 9:01am PDT
At-home hair removal caught big attention in 2017. This affordable Finishing Touch Beauty peach fuzz eraser rounded out the Top 10 beauty searches of the year.
More trends of 2017. More popular style brands.