Lucy Hale Is Named New Face of Almay
Pretty Little Liars and Katy Keene actress Lucy Hale can officially add Almay Brand Ambassador to her impressive resume. The 30-year-old star has been named the new celebrity face of the affordable drugstore brand’s range of hypoallergenic cosmetics.
“So thrilled to share with you guys that I’ve joined the @Almay family as their newest brand ambassador!” the star shared on her Instagram by way of announcement. “I can’t wait for you guys to fall in love with the brand the way I have.”

As part of her campaign, it looks like Lucy is set to focus on the brand’s simple and clean ingredients, which make for a good everyday makeup routine.
“In the past, I’ve had lots of problems with my skin, so I’m always looking for products that won’t irritate it. I love Almay because it’s fragrance-free and hypoallergenic,” Lucy told People magazine. “But just because it’s clean, it doesn’t mean that it’s not fun. They still have really amazing makeup and eye shadows and lipsticks.”
In joining the Almay family, Lucy now lists herself among a star-studded list of gorgeous celebs who’ve done campaigns before, including Kate Hudson, Goldie Hawn, Carrie Underwood, and more.
Stay tuned to see more from the Lucy Hale x Almay partnership.
More celebrity beauty news. More makeup products to check out. Imagery via Almay Cosmetics, Lucy Hale Instagram