Khloe Kardashian’s Good American Brand Is Launching Activewear
Khloe Kardashian‘s fashion empire is expanding into a brand new space, as Good American Activewear is launching this summer. The 34-year-old fitness enthusiast announced that her denim and bodysuit brand will now be welcoming sports bras, leggings, and more to the mix.
“I’m so glad I don’t have to keep this a secret any more!! @goodamerican activewear launches August 2!” the reality TV starlet announced on her social media. “Over a year in the making and as you all know fitness is my passion and I’m so proud of this line!! #GoodSquad #OurBodyOurJourney.”
To commemorate the exciting launch announcement, Good American posted a inspiration-packed manifesto titled “Our Body Our Journey” across its Twitter and Instagram platforms.
“The only way to define us is how we choose to define ourselves,” the brand posted on social media. “We are in control of our life, our dreams, our body. We come in all sizes, shapes, and from all backgrounds. Individually we are strong, together we are invincible. We have come to win.”
“We do not seek praise or accolades. Our goals are personal,” Good American added. “We set our own challenges. Our struggles are ours to bear, and our successes are ours to celebrate. We train and we compete. We get dressed and we undress. Go ahead and look if you like what you see. In the end, we win because we know that we gave it our all. Every last push, pull, and spring we do for ourselves. Regardless of size, every woman looks at herself and sees a challenge. Our body is our journey, and that journey is to be the best version of ourselves.”
You can hear these mantras narrated by Khloe herself in the Instagram video above.
According to the brand’s website, Good American Activewear will be launching on August 2, and will be available in sizes XS through 4X.
The Good American Activewear line is set to sell at Nordstrom, six:02, Selfridges, and GoodAmerican.com.
More style news from Khloe Kardashian. More new fitness apparel and workout inspiration. All images via Good American Activewear