Gucci Celebrates Chinese New Year with Pig-Themed Campaign and Collection
This Lunar New Year will be celebrated on February 5, 2019. The date also marks the launch of the exciting new Gucci Chinese New Year capsule collection, created in partnership with Disney. To welcome in the zodiac’s Year of the Pig, the designer label has created a 35-piece Three Little Pigs themed ready-to-wear range of sweaters, t-shirts, wallets, sneakers, backpacks, knitwear, and more for men and women.
Some of Gucci’s most classic, in-demand pieces – like the GG backpacks, wallets, and card cases – have now been given a charming makeover thanks to some Disney cartoon illustrations. Plus, winter-ready wool scarves, cardigans, beanie hats, socks, and more have been emblazoned with playful pig graphics. There’s even a mother of pearl effect Flying Pig brooch, to add some whimsy to any outfit you choose.
For its undeniably precious campaign imagery, Gucci hired some adorable piglets to pose with high-fashion models around New York City, and all of the above sported the finest designer fashions and accessories. (You may remember these squeal-worthy farm animals from the recent Gucci Tailoring campaign starring singer Harry Styles as well.) According to a brand press release, this idea is a tribute to the “natural bond between man and animal.”
Click through the gallery below to view the Gucci Chinese New Year campaign.


























View the gallery below to see fun, pig-themed pieces from the new Gucci Chinese New Year collection.















Click on individual photos to expand tiles and view as a gallery.
The Gucci Chinese New Year collection will be available to shop on February 5. Prices for pieces in this Year of the Pig collection range from $250 to $1,980.
More news from the Gucci brand. More Lunar New Year designer collections. All images by Frank Lebon via Gucci