Joe Alwyn Stars In Tom Ford Fragrance Campaign

Actor Joe Alwyn continues to make waves in the fashion and beauty industry: he was recently debuted as the face of Tom Ford‘s men’s cologne, Beau de Jour. The 29-year-old British star fronts the video and black and white print imagery campaign for the travel retail market, as the luxurious new designer scent for the “perfectly groomed gentleman” is available in airports and duty free shops internationally.
The earthy and masculine fragrance is composed of an opening blend of lavenders, followed by floral core of green geranium, rosemary, oak moss, mint, and basil, and a base of patchouli and amber. It comes housed in a striking chartreuse and silver fluted glass bottle that makes quite the statement on your dresser top.
Joe Alwyn Tom Ford fragrance
“Classic. Sharp. Maverick. Beau De Jour presents the perfectly groomed gentleman who considers every detail,” according to the Tom Ford brand release. “He exhibits the best version of himself to the world, but beneath the surface is something deeper, refreshing and sublime in all its layers.”
Beau de Jour is now available in 50 ml and 100 ml sizes.

To see the Joe Alwyn Tom Ford fragrance commercial, be sure to check out the video player below.

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All images via Tom Ford