Your Guide to the 2019 Pride Makeup Collections
June is officially upon us, which means Pride Month is now in full swing! The event is intended to celebrate the LGBTQ+ community, contributions, and history – and let creativity and freedom flourish. Many beauty brands are also releasing pride makeup collections timed to this month, featuring rainbow bright shades that are perfect for showcasing your individuality and wearing to your local pride parade.
We happen to think that the pride makeup collections really worth talking about are the ones actually created by and with LGBTQ+ makers, and the collaborations whose sales proceeds are donated back to important LGBTQ+ organizations. Below, we’re breaking down some of our top picks of the season.
Milk Makeup Wear Your Pride Set
Wear Your Pride Set by Milk Makeup, $28, milkmakeup.com

Milk Makeup has teamed up with The Center for the third year in a row to create their 2019 pride makeup collection. The “Wear Your Pride Set” features a Glitter Stick in the shade “Techno,” a deluxe Kush Mascara, and Mini Holographic Stick in “Stardust” housed in a white clutch case with a rainbow zipper. 100% of proceeds benefit The Lesbian, Gay, Bisexual & Transgender Community Center’s work in NYC.
Tarte x @JessiePaege Palette
@jessiepaege x tarte let it rain-bow eye set, $24, tarte.com

This Pride, Tarte Cosmetics has teamed up with LGBTQ+ YouTuber and influencer Jessie Paege to create a rainbow eye palette. The Rain-Bow Eye Set comes with a 7-pan palette of shimmer and matte eyeshadow shades, plus a deluxe Lights, Camera, Lashes Mascara. This palette supports Jessie’s favorite LGBTQ+ organizations, like The Trevor Project.
Marc Jacobs Beauty‘s Enamored (With Pride) Gloss
Marc Jacobs Beauty Enamored (With Pride) Dazzling Lip Lacquer Lipgloss, $28, Sephora.com

Marc Jacobs Beauty has created a special edition Pride lip gloss collection – and we particularly love a color called Pink Parade. It’s a opalescent glitter lip color housed in special rainbow packaging. 10 percent of retail prices benefit SAGE, which assists elderly members of the LGBTQ+ communities. If you shop this shade through Sephora’s website in June 2019, the Sephora Stands Charitable Fund will also donate $1 per gloss sold to LGBTQ+ organizations through the Tides Foundation.
Morphe Live In Color Collection
Morphe Live In Color Collection launches June 5, 2019 on the brand’s website

Morphe’s bold Live In Color collection consists of an Artistry Palette full of 25 vibrant eyeshadows ($20) and a 7-Piece Eye Brush Set ($28). One hundred percent of proceeds earned through this collection will be donated to the Trevor Project to support its work in suicide prevention.
Sephora Collection Love Is Love Lipstick
Sephora Collection #Lipstories Pride in Love Is Love, $8, sephora.com

Remember when Sephora Collection created an internet-wide buzz by launching its Lip Stories lipstick collection? This season, the company has created #Lipstories Pride in the red metallic shade Love Is Love. For each sparkling stick sold, Sephora is donating $1 to LBGTQ+ organizations.
Sally Hansen Pride Nail Polish
Sally Hansen Xtreme Wear Pride Nail Polish Collection, $16.99, Ulta.com

Nail polish brand Sally Hansen is supporting GLAAD‘s media advocacy organization this Pride, starting with their special product range. This six-piece set includes lacquer shades Redical Rockstar, Sunkissed, Mellow Yellow, Jazzy Jade, Pacific Blue, and Rockstar Pink.
Kush Queen Pride Bath Bomb
Kush Queen Pride Rainbow CBD Bath Bomb, $12.99, kushqueen.shop

Okay, so this one isn’t exactly pride makeup – but Kush Queen‘s Pride Collection is filled with beauty buys to keep an eye on. This hemp-derived CBD bath bomb contains lavender, chamomile, and frankincense to calm you down and turn your bath water a gorgeous array of rainbow colors. This Pride, 20% of sales will be donated to Trans Lifeline, a hotline that helps support trans people during crisis events.
Benefit Cosmetics Hoola Bronzer PRIDE Edition
Benefit Cosmetics Hoola Bronzer PRIDE Edition, $30, Sephora.com

Who doesn’t love Benefit Cosmetics‘ iconic Hoola Bronzer? Just in time for Pride 2019, the bestselling shade will come in special Pride packaging, for a cause. If you shop this special edition product through Sephora’s website in June 2019, the Sephora Stands Charitable Fund will donate $1 per bronzer sold to LGBTQ+ organizations through the Tides Foundation.
MAC Cosmetics Viva Glam 25
MAC Viva Glam Lipstick, $18.50 each, maccosmetics.com

This year marks the 25th anniversary of MAC Cosmetics‘ Viva Glam campaign, which has raised over $500,000,000 for the MAC Viva Glam Fund’s health project, youth services, and HIV/AIDS support. This Pride Month, MAC has teamed up with LGBTQ+ singer Troye Sivan and his boyfriend, model Jacob Bixenman, for a new campaign that brings back Viva Glam shades I-VI.
More new makeup launches to check out. More beauty launches that support a cause. All images via respective brands